Through our work at Chronofinder, we have built strong relationships with clients across the UK buying and selling high-end watches. But alongside that, we were consistently approached by customers looking for diamond jewellery – particularly engagement rings.
There was one clear problem.
Chronofinder was built as a dedicated luxury watch platform. While we were already helping many clients source and create beautiful jewellery pieces privately, navigating a watch-focused website to enquire about diamonds created unnecessary friction. The experience simply wasn’t designed for jewellery buyers.
So we fixed it.
Luvien was born from a simple observation after years in the luxury market.
Luvien was created as the dedicated jewellery sister company to Chronofinder – purpose-built for clients specifically searching for lab-grown diamond engagement rings and fine diamond jewellery.
Instead of forcing jewellery clients through a watch-first experience, Luvien provides:
A focused, jewellery-led journey
Clear, transparent pricing
Personal guidance without showroom pressure
Modern communication via WhatsApp
In short, the right environment for the right purchase.
Luvien isn’t a startup guessing its way into the market. It’s built on years of hands-on experience serving luxury clients through Chronofinder.
The same principles apply:
Careful sourcing
Strict quality control
Honest, straight advice
The difference is focus. Every part of Luvien is designed specifically around the engagement ring and diamond jewellery buyer.
Today’s clients value speed, clarity, and trust. Whether you’re designing a custom engagement ring or exploring ready-made pieces, our process is designed to be straightforward and informative from the first message to final delivery.
For those who prefer face-to-face service, private appointments are available in Hatton Garden. For everyone else, we operate digitally first – fast responses, clear guidance, and no unnecessary friction.
